Learn about the mind-blowing pursuits taking place right here at the U of M. Watch the television commercials, view the print advertisements, listen to the radio campaign and read answers to your single greatest questions.

Media

Driven to Discover was on the walls, under foot, on the airwaves, and in the paper. See it, watch it, and hear it here.

Print Advertising
Television
Radio
On Campus

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Featured Discoveries

Take a deeper dive into some of the remarkable U of M searches - reversing memory loss in mice to find a cure for Alzheimer's, using Minnesota mud to solve the energy crisis and more!
View Discoveries

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View Questions

Thank you for a great year of questions. The Driven to Discover Web site received over 5,000 thought provoking and world wondering submissions. Read a condensed archive of the most compelling question submissions and answers from the U of M experts.
View the most popular questions and answers.

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Search and Discover eNewsletter

Browse the archive of this monthly newsletter, which was devoted to matching head-scratching questions with mind-blowing answers.

2007		2006
August — Random Answers to Random Questions		December — Animania
July — The Cosmos		November — Government + Politics
June — Body Quirks		October — Does it really take a village to raise a child?
May — Doors of Perception
April — A Better World
March — Health + Medicine
February — Climate + Environment
January — Mind + Body

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Campaign Recognition

The Driven to Discover campaign received two prestigious international awards.

• 2007 CASE Circle of Excellence Grand Gold Medal
• 2007 AMA Symposium for the Marketing of Higher Education

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