We are all born with a fundamental need to discover. At the University of Minnesota, this curiosity is part of our collective DNA. We provide a thriving community for those with an overwhelming drive to teach and to learn, to research and to serve. We also celebrate those whose searches have led to discoveries that have changed the world. At the U of M, we continually inspire the next generation of innovators and empower each other during our search for knowledge. We are Driven to Discover.^SM

This basic premise drives our communications as much as it drives the University. Driven to Discover is more than an advertising campaign. It is a movement.

	Television These unique TV commercials feature someone asking a "single greatest question" and a U of M professor and student responding with their answer.
	Print Advertising Learn about more amazing discoveries taking place at the U of M.
	On Campus See what the University of Minnesota is seeing on campus. New sidewalk messages and other communications share University research stories with students, staff and faculty.
	MPR Tune in to MPR's Morning Edition to hear the U's 15-second spot between Oct. 1 and Dec. 19. In addition, the U of M will be featured in a 10-second spot during their political podcast and will have a visual banner on MPR.org
	Products Gift items, such as journals and notecards, feature patterns, words, and icons that reflect a sense of discovery.