University of Minnesota
Vision and Leadership header image

Rachelle Hernandez named new associate vice provost for Enrollment Management at the University of Minnesota

June 27, 2013

Rachelle Hernandez will be the University of Minnesota’s new associate vice provost for Enrollment Management, effective­­­­­­­­­­­­­­­­­ July 1, 2013, University Vice Provost and Dean of Undergraduate Education Robert McMaster announced.  

“Rachelle has a demonstrated record of success in attracting high-caliber students to apply and enroll at the University, and she is steadfast in supporting our commitment to access,” said McMaster. “Her leadership and vision will continue to advance the comprehensive recruiting program for this world-class institution. I look forward to working with her on the next phase of initiatives to enhance the recruitment and success of the U’s academically qualified, diverse student body.” 


Hernandez has spent nearly two decades in the University’s Office of Admissions, serving as interim director since June 2012. In that role, she provided leadership and strategic oversight of undergraduate admissions at a time when the U received a record 43,000 freshman applications for fall 2013. She also assisted in the implementation of the newly established President’s Emerging Scholars program, a four-year initiative that provides undergraduate students scholarship support, professional advising, peer mentoring and engagement opportunities. 


As a member of the Office of Undergraduate Education’s Executive Committee, Hernandez will lead the U’s recruitment efforts and provide strategic leadership to align admissions activities with institutional goals for retention, graduation and student success. 


“As a proud U of M graduate, I am honored to serve the University in this new role,” Hernandez said. “It's a privilege to work with students as they embark on their journey of achieving their goals and dreams. I look forward to continuing to work with our partners across campus to recruit and enroll students who will thrive in our campus community and go on to make a positive difference in our world.” 


Previously, Hernandez served as associate director of admissions at the University from 2002-2012, as assistant director from 1999-2001, as customer relations coordinator from 1997-1999, and as admissions counselor from 1995-1997. 


Hernandez holds two degrees from the University of Minnesota—a master of education in human resource development and a bachelor of arts in political science. She is a member of the National Association for College Admission Counseling (NACAC), the Minnesota Association for College Admission Counseling (MACAC) and the Minnesota Association for Counselors of Color (MnACC), among other professional affiliations. Hernandez also serves as chairwoman for the University of Minnesota’s High School Counselor Advisory Committees.

Hernandez NEW 300x225

Twin Cities Campus: