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University of Minnesota students show how they are Driven to Discover in video scholarship contest

Public voting on the videos starts Jan. 3 at

January 3, 2012

University of Minnesota, Twin Cities students were challenged last month to get behind the camera and submit a video showing how they are “Driven to Discover” at the University of Minnesota.

Starting today, anyone with a Facebook account can vote for his or her favorite submissions at by clicking “like” on their favorite videos.

From the 79 video submissions, the top 16 “liked” videos will earn scholarships up to $5,000 for the spring 2012 semester.

“Our students have shared their passions, their career ambitions and their love of the University of Minnesota through these videos,” said Ann Aronson, senior director of marketing in the U of M’s Office of University Relations. “Students are the heart of the university and turning the spotlight on them for this contest allows Minnesotans to see the depth of talent, excitement and creativity our students have for the U of M as well as their future.”

The contest is part of the new iteration of the university’s Driven to Discover marketing campaign launched in October 2011. The campaign’s advertisements focus on the value and distinctiveness of the student experience at the U of M and are an evolution of previous years’ Driven to Discover themes and have a youthful feel, signaling a renewed commitment to the student experience. The spots aired through December 2011.

A total of $30,000 in scholarships will be awarded thanks to the University of Minnesota Foundation.

Twin Cities Campus: