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U of M Alumni Association's Bruce Rader named 2012 Robert G. Forman Fellow

Monday, February 27, 2012

Bruce Rader, vice president for membership and marketing analytics for the University of Minnesota Alumni Association, has been named a 2012 Robert G. Forman Fellow by the Council of Alumni Association Executives (CAAE).

As a fellow, Rader will conduct research on alumni engagement and present a report at the CAAE Summer Institute. He will evaluate alumni engagement at the University of Virginia and University of California – Los Angeles alumni associations, as well as survey alumni associations across the country, in order to better define, establish metrics for, and increase alumni engagement.

“This recognition is a testament to Bruce’s commitment to advancing knowledge, innovation, and best practices in our industry,” said Phil Esten, Alumni Association president and CEO. “On behalf of the Alumni Association, we are proud that he received this esteemed honor, and we know that his research over the next year will have a significant impact.”

Rader has worked at the University of Minnesota Alumni Association since 2004. He received an MBA degree from the University of Minnesota’s Carlson School of Management in 2001.

The Robert G. Forman Fellowship is named in honor of Robert “Bob” Forman, the founder of CAAE and former executive director of the University of Michigan Alumni Association. The fellowship is awarded annually to two outstanding professionals in the alumni relations field.

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