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Big Ten Alumni Associations announce new advertising consortium

May 17, 2012

The alumni associations of the Big Ten Conference announce a new advertising consortium named the Big Ten Alumni Alliance. This alliance allows coordinated and single point purchasing for magazine advertising in the conference.

These eleven magazines now serve as one platform of 925,000 plus readers. Delivering significant value, the Big Ten Alumni Alliance offers business and industry a cost effective access to this smart and savvy mainstream audience.

“We know our nearly one million readers will make an attractive audience for many advertisers,” says Phil Esten, president and CEO of the University of Minnesota Alumni Association. “Through this partnership with our Big Ten alumni association peers, we are able to make it easy to reach our loyal and engaged audience.”

Big Ten readers are at the height of their careers. They are some of the world’s leading professionals in business, medicine, law, engineering and education. They are avid fans and supporters of their alma maters and have developed lifelong ties.

Their Big Ten magazines deliver the university news and events they seek along with interesting articles that range from the arts to business to world affairs. “In an era when conference athletic sponsorships and television deals are growing, print media can be overlooked, but engagement with alumni magazines is too strong to ignore,” says Susan Tauster, national account manager for the alliance. “Our team is looking forward to sharing the story of these great Universities and their graduates.”

Research for the Big Ten Alumni Alliance is available on MRI and a BPA audit has been applied for. The members of the alliance include: the University of Illinois Alumni Association, the Indiana University Alumni Association, the University of Iowa Alumni Association, the Alumni Association of the University of Michigan, Michigan State University Alumni Association, the University of Minnesota Alumni Association, the Nebraska Alumni Association, the Ohio State University Alumni Association, the Penn State Alumni Association, the Purdue Alumni Association and the Wisconsin Alumni Association.

The Big Ten Alumni Alliance is headquartered in West Lafayette, IN. For more information please visit our online media kit available at or contact Dan Rhodes or 765-494-8038 or Susan Tauster, National Account Manager, or 630.858.1558.

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