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Iconoclast Madman George Lois to speak at See Change conference

March 6, 2012

The University of Minnesota School of Journalism and Mass Communication will host advertising legend George Lois, who will present keynote address at the third annual See Change conference at 5 p.m. Tuesday, May 15. The conference, which runs May 15 and 16, also features local and national speakers from across the visual spectrum. Registration is now open at

Lois, an "iconoclast Madman," developed what he called "The Big Idea" in advertising, gave new life to MTV with the "I Want My MTV" campaign, created the advertising that launched the Tommy Hilfiger brand and designed covers presenting controversial statements on life in the 1960s for Esquire magazine—all now installed in the permanent collections of the Museum of Modern Art.

On Tuesday, May 16, See Change will welcome photographer Tim Mantoani and his "Behind the Photographs" project; data visualizer Wesley Grubbs, founder of Pitch Interactive; Minneapolis creative director Joe Duffy; Dan Ibarra and Mike Myzewski of Aesthetic Apparatus, recently featured at the Walker Art Center's Graphic Design: Now In Production installation; former skate park builder and co-founder of eco-friendly outdoor furniture company Loll Designs Greg Benson; Kickstarter's Stephanie Pereira; and Mark Wheat, disc jockey at The Current. Additional speakers are still to be announced.

The conference concludes with a Wednesday evening reception at the Weisman Art Museum.

"For two years in a row, See Change has presented a diverse range of speakers that have inspired, delighted, and motivated audience members from the design, advertising, interactive, journalism, photography, and other creative communities here in Minneapolis," said See Change co-director Mary Kay Baumann of design firm Hopkins-Baumann. "This third year, we're curating an equally stimulating lineup of speakers."

See Change is a conference for curious creative people to refresh their talents with innovative ideas and imagery presented by visualists from across the ever-morphing communication landscape. This exchange is important as visual creators struggle to reinvent themselves for the next best thing, new technology and evolving media.

Tickets for the conference are $99 for members of sponsoring organizations (the University of Minnesota and AIGA Minnesota, the professional organization for design), $149 for nonmembers and $25 for students with valid ID.

About See Change
See Change was created by R. "Smitty" Smith and Pat Schuneman. Smith was a faculty member at the University of Minnesota School of Journalism and Mass Communication from 1960 to 1977 and was instrumental in creating the school's accredited sequence in photographic communication. While on the Minnesota faculty, Smith conceived of the Minnesota Symposium on Visual Communication and implemented it with Will Hopkins in 1973. Smith and Pat established an endowment to develop an annual program at the University of Minnesota School of Journalism and Mass Communication that brings together national and local luminaries to share current insights on innovative projects, working philosophies, and survival techniques in today's fast-paced business climate. The result is See Change.

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